Selling techniques are evolving each year. So, if you are thinking ideas from classic sales books would work, be prepared to
Relax, it’s nothing crazy as well. But, in 2022, or later, you have to think about the trends. And
Whatever your business item, apply to your b2b sales department. So, what are you willing to do to help them? There’s a lot you can do with a sales training program.
s, we know how to help you get the most from your sales team. Keep reading the following tips to excel in your sales training program
Tips that could make your b2b sales training program more effective
Mix Selling and training
Training is no more just about advising with knowledge. If you want to succeed now then introduce training on the job. Make your sales reps work with some real-time customers when while training.
As you do so, they’ll get the learning opportunity. But, keep customer satisfaction at the top priority.
Ask your mentor to do it in the following ways:
✔Guide the trainees to handle customers
✔Explain the applied techniques
✔Put forward the quintessential techniques.
✔Monitor the case to check the right direction
Applying such a training format, you’d apply sharing, online documentation, knowledge management, and exercise in real-world situations. As a result, you’d see real results.
This way you can accomplish two goals at the same time.
Firstly, your sales reps would be developing their skills under professional guidance, and your target of leads is also being fulfilled.
Combine classroom and self-study learning
In this era of Google every other person looks out for self-learning. Hence, it doesn’t matter how much you buckle up your sales training they’d always look for extra. In fact, this is a plus point, because true professionals should never stop learning.
But, you also cannot expect your sales reps to learn exactly what you want them to. So, why not combine both self-learning and classroom education? In the process, you can include everything, starting from emerging trends to digital information.
An appropriate mix of classroom and self-study learning for sales must have,
- The required communication network and technology infrastructure for sales training courses.
- Trained sales manager who can create, assess, and deliver knowledge.
- A budget to support the model
Pro tip- Introduce assignments that need your sales reps to research and analyze from external resources.
Include Social Selling Skills(Social Media)
Nowadays, success in B2B businesses is almost impossible without diving into social media research. You can barely compromise the role of social media in sales. This may sound unreal, but 70% of the leads who get in touch with you would have done research on you on social platforms.
So, how to include social selling skills in sales training courses? Know you can teach your sales reps the basic outreach of social media as follows:
- Teach to search and engage prospects.
- Respond to mentions in social media.
- Build professional profiles
- Create posts to attract leads
Yes, it is indeed challenging to include all this in your sales training Dubai. But, it’s not when you adopt sales and marketing courses from RoofTop Sales. We can teach you the idea to shape your social media presence so that prospects reach you.
Include your industry knowledge
Are you a team leader or a sales manager? If yes, then nobody knows your industry better than you. And so, you want your sales team to be experts on whatever they do. For that, you’d help them by giving an exposure to industry knowledge.
Interestingly, this knowledge is what’s going to bake the position of your sales team. So, your sales training course should have the following:
- Knowledge of customers: You must know whom you are selling to. Let them know the following aspects of your customers:
- Persona
- Typical behavior patterns
- Before purchasing journey, and
- Common sales objectives.
By doing so, you can more specifically structure the message by targeting the specific areas which your service can resolve.
- Knowledge of the product: If your sales reps have the least idea of what you are selling, they can’t sell. Hence, your sales training shouldn’t even have a tiny gap over product information. And so, they should be able to answer every question your prospects ask about your business.
- Knowledge of the market: Market knowledge includes all the recurring trends in your market industry. This helps in forecasting the future of your business. So, how do you include them in the training?
Show your sales reps figures and facts about your industry competition as follows:
- Who is selling the same kind of product/service as you?
- What’s their price?
- In which areas you are better than them?
- And, at what points they are better than you?
Offer constructive feedback
You should introduce constructive feedback as soon as you start the sales training. One way you can start is by appointing a QA expert. He/She would analyze the LinkedIn messaging, emails, outbound calls, and B2B client meetings.
As they analyze the options for improvement, do not leave behind positive feedback. As such your sales representatives would feel acknowledged which would turn out to become a great motivational factor.
Pto tip: Tell your sales reps about the success stories of your previous reps.
Power up Sales Training with Professional Guidance
Yes, you may practice all of the above tips in your b2b sales training. However, taking help from professionals who understand your industry and market position seems better. Keeping in mind the same, RoofTop Sales offer sales training courses in Dubai.
Any sort of business can reach us if your sales seem to stuck in the middle of nowhere. Our experts have been offering sales skills training in Dubai for years now. We keep track of the current trends of almost every industry to develop easier and to the point sales training program.
Give your sales a shot with RoofTop Sales Dubai!
