Gone are the days of dialing a prospect’s number and making an instant sale. With the emergence of innumerable fraudulent sales companies, customers have become more skeptical than ever. This has made it incredibly painful for salespeople to secure new and qualified leads.
They have no other option but to amp up their sales prospecting methods.
Effective Sales Strategies That Actually Works
Ask For Referrals From Clients
Referrals were and still are one of the most powerful sales prospecting methods. Word of mouth is a trusted source of information. 95% of customers trust recommendations from family and friends over anything else.
Your best referral source is your past and current satisfied customers. Before reaching out to them, make sure –
- You have a good relationship with them.
- Your products or services have helped them just as much as they are about to help you.
Get Behind The Scenes
Customers today crave a personal connection with the brands they invest in. This might seem odd – since most of us make our purchases behind the anonymity of computers. But it is the truth.
Humans are social creatures, after all. We are more likely to buy from someone we can relate to. Rather than purchasing from someone ( or something), that’s stuck on the sell, sell carousel.
One of the great sales prospecting methods to personalize the selling experience is to use a video. Create short, useful videos of product demos or the benefits of your services.
Dig Deeper On The Psychology Of Sales
Understanding the psychology of sales is one of the most fruitful sales prospecting methods. Figure out the emotions that tempt your buyers to act. By doing that, you will unlock a secret sales weapon and the results will be visible.
Here is how you can master this skill –
- Reciprocity: Providing sales prospects with valuable information and data.
- Scarcity – Creating a sense of urgency like limited discounts and offers.
- Authority – Establishing yourselves as an authoritative figure and pro in your field.
- Commitment – Requesting prospects to commit to something small such as a free product.
- Consensus – Using valid proof such as case studies and testimonials.
- Likeability – Asking questions, making connections, and forming a rapport.
Leverage The Power of Social Proof
Social proof is one of the most powerful sales prospecting methods. No matter how much we deny it – we base our opinions on other people’s behavior. This is why customer testimonials from people similar to us make us more likely to buy products from the same company.
Always Follow Up
Always, always follow up on clients. Follow-ups convert year-old cold emails into a mutually beneficial conversation that leads to a closed deal.
Not following on cold emails means you have given up. And by doing so, you are contributing to lesser chances of getting a reply from your prospective clients.
Use Connections To Breed More Connections
The more connections you have, the more connections you can make. You can immediately spark conversations with new clients when you have a mutual connection.
So always connect back with customers you close deals with. Or even someone you meet professionally. This is a great way to get quality referrals.
Updated Sales Prospective Methods!
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