Hospitality Technology in Dubai :
The advent of technology in the hotel industry has done wonders to help businesses achieve a competitive advantage while delivering premium services to their guests. But that doesn’t mean everything is going smoothly in the hospitality industry while adopting hospitality technology.
Here are some of the current challenges faced by hospitality businesses while implementing hospitality technology in Dubai.
Interoperability of Hotel Technology System
Owing to the lack of standardization and specialization of hospitality technology solutions, most hotel businesses aim to develop their proprietary solution to managing assets.
Proprietary solutions do not have the potential to be implemented across different franchises – and hospitality businesses cannot centralize management and demand solutions to make different technology work in unity.
This interoperability in hospitality technology in Dubai leads to unwanted restrictions on the delivery process of services – leading to unwanted loss of revenue as the repercussions of unorganized technology infrastructure. It also affects your guest’s experience by causing inconvenience, delay, conflicts that contradicts the service promise made by hotels, especially branded franchises.
Be it any business, gathering guests’ information is crucial for the success of modern businesses. Understanding and knowing customers are essential in predicting customers’ behaviour, future endeavours, and demands. The application of new technology helps bring more information to your hotel’s database.
Hotels gather information through various mediums, including smart devices, guest-facing systems and satisfaction surveys using the latest hospitality technology in Dubai – that are capable of collecting and analyzing data from a plethora of sources. Personalization of services requires ready-made information from back-office systems, profiling guests using smart devices.
As data grows within the hotel database, the responsibility of back-office management doubles. Such situations can only be addressed through leading-edge technology infrastructure. Bearing in mind the focus on confidentiality of personal data, accessing these data, network and database security, and centralized database management will be a major concern relating to the hospitality technology in Dubai in the coming years.
Security and Privacy
When devising and delivering personalized services, hotels must track guest preferences, location, activity and information. This leads to the rise of more complex problems of storage and protection of guests’ data.
Best hospitality technology in Dubai must ensure that all digital interactions with guests must be secured with robust security tech and privacy rules. Also, hospitality technology in Dubai must be equipped with necessary solutions to secure guest devices, in-room technology and all IoT devices accessing the hotel network.
With multiple point-of-sale touchpoints, an increase in the number of smart devices, and emerging data from all ends, hospitality businesses must develop a secure hotel network. Hotels must be on their toes to prevent the hack of cybercriminals stopping them from accessing guests’ information.
To address this situation the right way, hotels need to establish practical “electronic policies” and “technology strategies” to add stronger protocols to their technology amenities.
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To stay ahead of your competition, you cannot overlook the importance of adopting the latest hospitality technology in Dubai.
In case you are not sure where to start, get in touch with the expert team of RoofTop Sales today – and we will guide your business to navigate through these challenges with ease and come out on top.
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